A series where architecture meets style.
ACNE STUDIOS, MIAMI FLORIDA

Acne Studios began in Stockholm, Sweden in 1996. Acne, which use to stand for “Associated Computer Nerd Enterprises” but now stands for “Ambition to Create Novel Expressions” emerged from a creative collective.
In 1997 founder and director Jonny Johansson created raw denim jeans with pink stitching on the inside, which then would become a staple of the brand. (Same pink color painted on the facade, and interior stairs).
Johansson expressed a lot of interest in art, fashion, photography and architecture. For me, this is important. It’s a brand born from architecture and art roots, not just commerce. It’s not just about function, but also expression.

The entire space itself was designed by Swedish studio Halleroed. They translated the brands fashion into architecture. They layered many materials from high-gloss aluminum panels, plaster walls, and black granite steps to create a movement guide through the store. Every element, from lighting to custom furniture, was calculated to support Acne’s aesthetic, creating a store that is functional, experiential, and deeply reflective of the brand’s identity.

The furniture in the Miami store was designed by Max Lamb. He is a longtime collaborator of the Acne Studios brand. His pieces are sculptural, but also organic, and inviting. The golden tones in the furniture add warmth and a subtle sense of luxury, catching the light just right and highlighting the clothing around it.

While at the store, I spoke with one of the team members who gave me a deep dive of the brand’s philosophy. He also explained to me that in the latest collection from Acne Studios, we see objects printed on jeans. One object in particular is a teddy bear. According to creative director Jonny Johansson, the idea stemmed from a beloved childhood teddy bear keychain that found its way into the collection. The motif evokes the softness and nostalgia. In this way, Acne Studios uses the teddy bear motif to bridge memory, texture and surprise in luxury denim.


Acne Studios in Design District immediately makes you feel the brand and its identity. All of its details speak the same language. Minimalistic yet playful, and modern but sensual. It represents the Acne brand well, and feels effortlessly cool. Architecture and fashion breathe the same air here. Everything feels intentional. The space is well dressed.
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